{"id":5698,"date":"2019-06-13T18:55:44","date_gmt":"2019-06-13T18:55:44","guid":{"rendered":"http:\/\/settegraal.com.br\/comunicacao\/?page_id=5698"},"modified":"2022-05-04T18:23:52","modified_gmt":"2022-05-04T18:23:52","slug":"caseucb","status":"publish","type":"page","link":"https:\/\/settegraal.com.br\/comunicacao\/caseucb\/","title":{"rendered":"Case Universidade Cat\u00f3lica de Bras\u00edlia"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Header Section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#000000&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_menu menu_id=&#8221;7&#8243; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221; disabled_on=&#8221;on|off|off&#8221; admin_label=&#8221;Fullwidth Menu&#8221; _builder_version=&#8221;3.0.105&#8243; menu_font_size=&#8221;16px&#8221; background_color=&#8221;#303b40&#8243; text_orientation=&#8221;right&#8221; 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_builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Execu\u00e7\u00e3o&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Nunito||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_text_align=&#8221;center&#8221; header_3_font=&#8221;Oswald|||on|||||&#8221; header_3_font_size=&#8221;42px&#8221; header_3_letter_spacing=&#8221;2px&#8221; header_3_line_height=&#8221;1.5em&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5609 alignnone\" src=\"https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Execucao_Campanhas_Sette.png\" alt=\"\" width=\"540\" height=\"90\" srcset=\"https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Execucao_Campanhas_Sette.png 540w, https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Execucao_Campanhas_Sette-300x50.png 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/h3>\n<p>Dividimos a estrat\u00e9gia em tr\u00eas momentos distintos para o p\u00fablico externo, sempre avan\u00e7ando um pouco mais na ideia principal e com <strong>um grande mix de pe\u00e7as e a\u00e7\u00f5es.<\/strong> <strong>1. DEIXE SUA MARCA<\/strong> \u2013 Aqui foi explorado um aspecto aspiracional nas pe\u00e7as, estimulando os jovens a fazerem mais e mostrando a<strong> UCB<\/strong> como palco para que pudessem desenvolver seus planos e a\u00e7\u00f5es. 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_builder_version=&#8221;4.16&#8243; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/06\/UC_0126_17-Seminario-internacional-cultura-1.jpg&#8221; show_in_lightbox=&#8221;on&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Best Beans&#8221; _builder_version=&#8221;4.16&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;4%|0px|6%|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; animation_style=&#8221;fade&#8221; animation_starting_opacity=&#8221;10%&#8221; animation_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Desafio&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Nunito||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_text_align=&#8221;center&#8221; header_3_font=&#8221;Oswald|||on|||||&#8221; header_3_font_size=&#8221;42px&#8221; header_3_letter_spacing=&#8221;2px&#8221; header_3_line_height=&#8221;1.5em&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5566 alignnone\" src=\"https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Desafio_Sette-1.png\" alt=\"\" width=\"200\" height=\"90\" \/><\/p>\n<p>O desafio apresentado pela <strong>Universidade Cat\u00f3lica de Bras\u00edlia<\/strong> foi o de <strong>criar um novo posicionamento para a institui\u00e7\u00e3o,<\/strong> com o prop\u00f3sito de <strong>rejuvenescer sua imagem e aproximar seu p\u00fablico \u00e0 marca,<\/strong> que, apesar de ter forte tradi\u00e7\u00e3o em ensino superior, era percebida como \u201cvelha\u201d pelo mercado. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About Coffee&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#303b40&#8243; custom_padding=&#8221;4%|0px|6%|0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;tittle Row&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding_tablet=&#8221;|0px||&#8221; animation_style=&#8221;fade&#8221; animation_starting_opacity=&#8221;10%&#8221; animation_speed_curve=&#8221;ease-in&#8221; custom_width_px=&#8221;1280px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Estrat\u00e9gia&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Nunito||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Oswald||||&#8221; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;2px&#8221; header_line_height=&#8221;1.7em&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5567 alignnone\" src=\"https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Estrategia_Sette.png\" alt=\"\" width=\"200\" height=\"90\" \/> Para atingir o objetivo, era necess\u00e1rio um <strong>conceito simples, forte e instigador,<\/strong> que servisse de base para toda a cria\u00e7\u00e3o. Dessa forma, surgiu o <strong>\u201cDeixe sua Marca\u201d<\/strong>, o novo conceito que englobaria tanto o trabalho de divulga\u00e7\u00e3o institucional quanto as campanhas de vestibular e endomarketing. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Best Beans&#8221; _builder_version=&#8221;4.16&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;4%|0px|6%|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; animation_style=&#8221;fade&#8221; animation_starting_opacity=&#8221;10%&#8221; animation_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Execu\u00e7\u00e3o&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Nunito||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_text_align=&#8221;center&#8221; header_3_font=&#8221;Oswald|||on|||||&#8221; header_3_font_size=&#8221;42px&#8221; header_3_letter_spacing=&#8221;2px&#8221; header_3_line_height=&#8221;1.5em&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5609 alignnone\" src=\"https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Execucao_Campanhas_Sette.png\" alt=\"\" width=\"540\" height=\"90\" srcset=\"https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Execucao_Campanhas_Sette.png 540w, https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Execucao_Campanhas_Sette-300x50.png 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/h3>\n<p>Dividimos a estrat\u00e9gia em tr\u00eas momentos distintos para o p\u00fablico externo, sempre avan\u00e7ando um pouco mais na ideia principal e com <strong>um grande mix de pe\u00e7as e a\u00e7\u00f5es.<\/strong> <strong>1. DEIXE SUA MARCA<\/strong> \u2013 Aqui foi explorado um aspecto aspiracional nas pe\u00e7as, estimulando os jovens a fazerem mais e mostrando a<strong> UCB<\/strong> como palco para que pudessem desenvolver seus planos e a\u00e7\u00f5es. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10&#8243; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_3,2_3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/06\/3CemusaUCB.jpg&#8221; show_in_lightbox=&#8221;on&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/06\/4FrontDeixeSuaMarca.jpg&#8221; show_in_lightbox=&#8221;on&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; animation_style=&#8221;fade&#8221; animation_starting_opacity=&#8221;10%&#8221; animation_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Execu\u00e7\u00e3o 2&#8243; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Nunito||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_text_align=&#8221;center&#8221; header_3_font=&#8221;Oswald|||on|||||&#8221; header_3_font_size=&#8221;42px&#8221; header_3_letter_spacing=&#8221;2px&#8221; header_3_line_height=&#8221;1.5em&#8221; max_width_last_edited=&#8221;off|phone&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221;]<strong>2. PESSOAS QUE J\u00c1 DEIXARAM SUA MARCA<\/strong> \u2013 Em seguida, foi desenvolvida uma campanha que usava ex-alunos da institui\u00e7\u00e3o como exemplos de <strong>pessoas que j\u00e1 haviam deixado suas marcas, com diferentes projetos e profiss\u00f5es.<\/strong> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;slide&#8221; animation_intensity_slide=&#8221;10&#8243; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_3,1_3,1_3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Bdt3b63YySA?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe> [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/shofpC4PKEw?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe> [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/FnUhnNEDsoM?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; animation_style=&#8221;fade&#8221; animation_starting_opacity=&#8221;10%&#8221; animation_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Execu\u00e7\u00e3o&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Nunito||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_text_align=&#8221;center&#8221; header_3_font=&#8221;Oswald|||on|||||&#8221; header_3_font_size=&#8221;42px&#8221; header_3_letter_spacing=&#8221;2px&#8221; header_3_line_height=&#8221;1.5em&#8221; max_width_last_edited=&#8221;off|phone&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221;]<strong>3. MINHA MARCA NO MUNDO<\/strong> \u2013 Para encerrar o ciclo, foi criada uma <strong>campanha que estimulava a internacionaliza\u00e7\u00e3o<\/strong>, mostrando a hist\u00f3ria de alunos da <strong>UCB<\/strong> que estavam no exterior com o apoio da Cat\u00f3lica, o que levou a equipe da <strong>SetteGraal<\/strong> at\u00e9 os respectivos pa\u00edses para captar o dia a dia desses estudantes. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;slide&#8221; animation_intensity_slide=&#8221;10&#8243; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_3,1_3,1_3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/S028dn6L_7Q?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe> [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/JhaU7b8XeZI?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe> [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/gcIkLZ0jpKU?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; animation_style=&#8221;fade&#8221; animation_starting_opacity=&#8221;10%&#8221; animation_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Execu\u00e7\u00e3o&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Nunito||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_text_align=&#8221;center&#8221; header_3_font=&#8221;Oswald|||on|||||&#8221; header_3_font_size=&#8221;42px&#8221; header_3_letter_spacing=&#8221;2px&#8221; header_3_line_height=&#8221;1.5em&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5610 alignnone\" src=\"https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Execucao_Internos_Sette.png\" alt=\"\" width=\"540\" height=\"90\" srcset=\"https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Execucao_Internos_Sette.png 540w, https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Execucao_Internos_Sette-300x50.png 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/h3>\n<p>Durante esse tempo foi trabalhado tamb\u00e9m o<strong> rebranding da marca,<\/strong> criando um novo manual de aplica\u00e7\u00e3o que ajudaria a nortear as futuras cria\u00e7\u00f5es. Al\u00e9m disso, a <strong>SetteGraal<\/strong> trabalhou de forma a criar um verdadeiro movimento com seus esfor\u00e7os de comunica\u00e7\u00e3o, <strong>desenvolvendo projetos como um novo espa\u00e7o de conviv\u00eancia,<\/strong> que trouxe a possibilidade de novas intera\u00e7\u00f5es para os alunos da institui\u00e7\u00e3o. Tamb\u00e9m trabalhamos <strong>centenas de pe\u00e7as internas,<\/strong> levando o novo posicionamento da <strong>Cat\u00f3lica<\/strong> para seus alunos e colaboradores, englobando todos nesse movimento. 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DEIXE SUA MARCA \u2013 Aqui foi explorado um aspecto aspiracional nas pe\u00e7as, estimulando os jovens a fazerem mais e mostrando a UCB como palco para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5698","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/settegraal.com.br\/comunicacao\/wp-json\/wp\/v2\/pages\/5698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/settegraal.com.br\/comunicacao\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/settegraal.com.br\/comunicacao\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/settegraal.com.br\/comunicacao\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/settegraal.com.br\/comunicacao\/wp-json\/wp\/v2\/comments?post=5698"}],"version-history":[{"count":9,"href":"https:\/\/settegraal.com.br\/comunicacao\/wp-json\/wp\/v2\/pages\/5698\/revisions"}],"predecessor-version":[{"id":6496,"href":"https:\/\/settegraal.com.br\/comunicacao\/wp-json\/wp\/v2\/pages\/5698\/revisions\/6496"}],"wp:attachment":[{"href":"https:\/\/settegraal.com.br\/comunicacao\/wp-json\/wp\/v2\/media?parent=5698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}