{"id":5743,"date":"2019-06-06T20:23:22","date_gmt":"2019-06-06T20:23:22","guid":{"rendered":"http:\/\/settegraal.com.br\/comunicacao\/?page_id=5743"},"modified":"2019-06-14T18:06:54","modified_gmt":"2019-06-14T18:06:54","slug":"caseemplavi-3","status":"publish","type":"page","link":"https:\/\/settegraal.com.br\/comunicacao\/caseemplavi-3\/","title":{"rendered":"Case Lan\u00e7amentos Emplavi"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Header Section” _builder_version=”3.22.3″ background_color=”#000000″ custom_padding=”|||”][et_pb_fullwidth_menu menu_id=”7″ submenu_direction=”downwards” fullwidth_menu=”off” disabled_on=”on|off|off” admin_label=”Fullwidth Menu” _builder_version=”3.0.105″ menu_font_size=”16px” background_color=”#303b40″ text_orientation=”right” background_layout=”dark” global_module=”5596″ saved_tabs=”all”]<\/p>\n

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[\/et_pb_fullwidth_menu][et_pb_fullwidth_header title=”Lan\u00e7amentos Imobili\u00e1rios Emplavi” text_orientation=”center” background_overlay_color=”rgba(255,255,255,0.9)” logo_image_url=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/800SetteGraal_Emplavi.png” header_image_url=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/CapaEmplaviSette.jpg” content_max_width_tablet=”50px” content_max_width_last_edited=”off|desktop” admin_label=”Lan\u00e7amentos” _builder_version=”3.24″ title_font=”Oswald|||on|” title_text_align=”center” title_text_color=”#546670″ title_letter_spacing=”0.1em” title_line_height=”1.5em” content_font=”||||||||” content_text_align=”left” subhead_font=”Nunito|600|||||||” subhead_font_size=”20px” subhead_line_height=”1.9em” background_color=”rgba(255, 255, 255, 0)” background_image=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Fachada_01.jpg” parallax=”on” parallax_method=”on” border_color_all=”#546670″ custom_button_one=”on” button_one_text_size=”15px” button_one_text_color=”#ffffff” button_one_bg_color=”#dca57d” button_one_border_width=”10px” button_one_border_color=”#dca57d” button_one_border_radius=”0px” button_one_letter_spacing=”3px” button_one_font=”Oswald|||on|” button_one_use_icon=”off” background_layout=”light” custom_padding=”||6%|” animation_style=”fade” animation_starting_opacity=”50%” animation_speed_curve=”ease-in” title_font_size_tablet=”60px” title_font_size_phone=”40″ title_font_size_last_edited=”off|desktop” button_one_border_color_hover=”#c99872″ button_one_border_radius_hover=”0px” button_one_letter_spacing_hover=”3px” button_one_bg_color_hover=”#c99872″ button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”on” button_one_border_color__hover=”#c99872″ button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”on” button_one_border_radius__hover=”0px” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”3px” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”#c99872″ button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Best Beans” _builder_version=”3.22.3″ background_color_gradient_direction=”90deg” custom_padding=”4%|0px|6%|0px”][et_pb_row _builder_version=”3.22.3″ animation_style=”fade” animation_starting_opacity=”10%” animation_speed_curve=”ease-in”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Desafio” _builder_version=”3.0.105″ text_font=”Nunito||||||||” text_font_size=”18px” text_line_height=”1.8em” header_text_align=”center” header_3_font=”Oswald|||on|||||” header_3_font_size=”42px” header_3_letter_spacing=”2px” header_3_line_height=”1.5em” max_width_last_edited=”off|desktop” module_alignment=”left” custom_margin=”|||” locked=”off”]<\/p>\n

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Na \u00e9poca do desenvolvimento da campanha, in\u00fameras construtoras estavam aguardando a libera\u00e7\u00e3o dos memoriais de incorpora\u00e7\u00e3o do GDF para poderem realizar novos lan\u00e7amentos.<\/p>\n

Entre elas estava a Emplavi, que tinha o objetivo de lan\u00e7ar quatro empreendimentos de alto padr\u00e3o simultaneamente<\/strong> no mais novo bairro do Plano Piloto, o Noroeste. Tudo isso, no auge da crise econ\u00f4mica.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Coffee” _builder_version=”3.22.3″ background_color=”#303b40″ custom_padding=”4%|0px|6%|0px” locked=”off”][et_pb_row custom_padding_tablet=”|0px||” custom_margin=”|||” custom_padding_last_edited=”off|desktop” admin_label=”tittle Row” _builder_version=”3.22.3″ animation_style=”fade” animation_starting_opacity=”10%” animation_speed_curve=”ease-in” custom_width_px=”1280px”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text disabled_on=”off|off|off” admin_label=”Estrat\u00e9gia” _builder_version=”3.0.105″ text_font=”Nunito||||||||” text_text_color=”#ffffff” text_font_size=”18px” text_line_height=”1.8em” header_font=”Oswald||||” header_font_size=”16px” header_letter_spacing=”2px” header_line_height=”1.7em” max_width_last_edited=”off|desktop” module_alignment=”center” locked=”off”]\"\"<\/p>\n

Para sair na frente da concorr\u00eancia, a SetteGraal<\/strong> adotou algumas estrat\u00e9gias chaves, a come\u00e7ar por um novo posicionamento da marca Emplavi<\/strong>, lan\u00e7ando o conceito \u201cNoroeste \u00e9 Emplavi\u201d.<\/strong><\/p>\n

Assim, nosso planejamento foi dividir a campanha em dois momentos<\/strong>, um de pr\u00e9-lan\u00e7amento que divulgaria esse novo conceito e um segundo no qual foram lan\u00e7ados os novos empreendimentos em si.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Best Beans” _builder_version=”3.22.3″ background_color_gradient_direction=”90deg” custom_padding=”4%|0px|6%|0px”][et_pb_row _builder_version=”3.22.3″ animation_style=”fade” animation_starting_opacity=”10%” animation_speed_curve=”ease-in”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Execu\u00e7\u00e3o” _builder_version=”3.0.105″ text_font=”Nunito||||||||” text_font_size=”18px” text_line_height=”1.8em” header_text_align=”center” header_3_font=”Oswald|||on|||||” header_3_font_size=”42px” header_3_letter_spacing=”2px” header_3_line_height=”1.5em” max_width_last_edited=”off|desktop” module_alignment=”left” custom_margin=”|||” locked=”off”]<\/p>\n

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CAMPANHA PR\u00c9-LAN\u00c7AMENTO<\/strong>\u00a0\u2013 Aqui trabalhamos com um mix de pe\u00e7as para diversas m\u00eddias que serviram para sair na frente e gerar expectativa no p\u00fablico-alvo<\/strong>, al\u00e9m de divulgar o novo conceito<\/strong> e captar leads qualificados para serem trabalhados na pr\u00f3xima fase.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.22.3″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10″][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_image src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Pre_Emplavi_Sette.jpg” show_in_lightbox=”on” force_fullwidth=”on” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.22.3″ animation_style=”fade” animation_starting_opacity=”10%” animation_speed_curve=”ease-in”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Execu\u00e7\u00e3o 2″ _builder_version=”3.0.105″ text_font=”Nunito||||||||” text_font_size=”18px” text_line_height=”1.8em” header_text_align=”center” header_3_font=”Oswald|||on|||||” header_3_font_size=”42px” header_3_letter_spacing=”2px” header_3_line_height=”1.5em” max_width_last_edited=”off|phone” module_alignment=”left” custom_margin=”|||”]CAMPANHA DE LAN\u00c7AMENTO<\/strong>\u00a0\u2013 Com o terreno preparado, a SetteGraal<\/strong> p\u00f4de andar a passos largos e lan\u00e7ar quatro campanhas simult\u00e2neas<\/strong>, atribuindo a cada lan\u00e7amento uma identidade \u00fanica<\/strong>, mas seguindo sempre a sofistica\u00e7\u00e3o premium da marca Emplavi<\/strong>. Com uma abordagem de pe\u00e7as bem variadas, a campanha n\u00e3o apenas rendeu excelentes resultados para a empresa, mas marcou a Emplavi como maior construtora do bairro.<\/strong>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ _builder_version=”3.22.3″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_image src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Hibiscos_Emplavi_Sette.jpg” show_in_lightbox=”on” force_fullwidth=”on” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_image src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_3-1.jpg” show_in_lightbox=”on” force_fullwidth=”on” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_image src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_2-1.jpg” show_in_lightbox=”on” force_fullwidth=”on” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][et_pb_image src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Horizontal_Book_Mockup_5.jpg” show_in_lightbox=”on” force_fullwidth=”on” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ background_image=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Bg_Resultados_Sette.jpg” parallax=”on”][et_pb_row _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Tittle” _builder_version=”3.0.105″ text_font=”Nunito||||||||” text_font_size=”18px” text_line_height=”1.8em” header_text_align=”center” header_3_font=”Oswald|||on|||||” header_3_font_size=”42px” header_3_letter_spacing=”2px” header_3_line_height=”1.5em” max_width_last_edited=”off|desktop” module_alignment=”left” custom_margin=”|||”]<\/p>\n

\"\"<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.105″ text_font_size=”18px” custom_margin=”||-2px|”]<\/p>\n

Mais de<\/p>\n

[\/et_pb_text][et_pb_number_counter number=”1300″ percent_sign=”off” _builder_version=”3.0.105″ title_text_color=”#00afbc” number_text_color=”#00afbc”][\/et_pb_number_counter][et_pb_text _builder_version=”3.0.105″ text_font_size=”18px” custom_margin=”-27px|||”]<\/p>\n

cadastros no site.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.105″ text_font_size=”18px” custom_margin=”||-2px|”]<\/p>\n

Mais de<\/p>\n

[\/et_pb_text][et_pb_number_counter number=”3000″ percent_sign=”off” _builder_version=”3.0.105″ title_text_color=”#00afbc” number_text_color=”#00afbc”][\/et_pb_number_counter][et_pb_text _builder_version=”3.0.105″ text_font_size=”18px” custom_margin=”-27px|||”]<\/p>\n

visitas \u00e0 Central de Vendas nos primeiros 30 dias.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.105″ text_font_size=”18px” custom_margin=”||-2px|”]<\/p>\n

Mais de R$<\/strong><\/p>\n

[\/et_pb_text][et_pb_number_counter number=”80″ percent_sign=”off” _builder_version=”3.0.105″ title_text_color=”#00afbc” number_text_color=”#00afbc”][\/et_pb_number_counter][et_pb_text _builder_version=”3.0.105″ text_font_size=”18px” custom_margin=”-27px|||”]<\/p>\n

milh\u00f5es<\/strong> em vendas apenas na semana de lan\u00e7amento dos empreendimentos.<\/p>\n

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Endere\u00e7o<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Edif\u00edcio Casablanca II” _builder_version=”3.0.105″ text_font=”Nunito||||” text_font_size=”16px” text_line_height=”1.5em” header_font=”Oswald|||on|” header_font_size=”16px” header_letter_spacing=”2px” header_line_height=”1.7em” header_4_font=”Oswald|||on|||||” header_4_text_color=”#00b0bb” header_4_font_size=”16px” header_4_letter_spacing=”1px” header_4_line_height=”1.5em” background_layout=”dark” custom_margin=”||6%|”]<\/p>\n

Edif\u00edcio Casablanca II – Sala 104<\/h4>\n

EQS 114\/115 Lote A Conjunto A Bloco 03 – Asa Sul – Bras\u00edlia\/DF – 70377-400[\/et_pb_text][et_pb_text _builder_version=”3.24″]<\/p>\n