{"id":6452,"date":"2022-05-04T18:58:40","date_gmt":"2022-05-04T18:58:40","guid":{"rendered":"https:\/\/settegraal.com.br\/comunicacao\/?page_id=6452"},"modified":"2022-05-05T20:00:06","modified_gmt":"2022-05-05T20:00:06","slug":"caseecb","status":"publish","type":"page","link":"https:\/\/settegraal.com.br\/comunicacao\/caseecb\/","title":{"rendered":"Case ECB"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Header Section” _builder_version=”4.16″ background_color=”#000000″ custom_padding=”|||” global_colors_info=”{}”][et_pb_fullwidth_menu menu_id=”7″ submenu_direction=”downwards” fullwidth_menu=”off” disabled_on=”on|off|off” admin_label=”Fullwidth Menu” _builder_version=”3.0.105″ menu_font_size=”16px” background_color=”#303b40″ text_orientation=”right” background_layout=”dark” global_module=”5596″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

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[\/et_pb_fullwidth_menu][et_pb_fullwidth_header title=”Case ECB \u2013 we love. we care. we share.” text_orientation=”center” background_overlay_color=”rgba(255,255,255,0.9)” logo_image_url=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2022\/05\/SetteGraal_ECB.png” header_image_url=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2022\/05\/jcdecaux-segundafase-scaled-e1651778188456.jpg” content_max_width_tablet=”50px” content_max_width_last_edited=”off|desktop” admin_label=”Case” _builder_version=”4.17.0″ title_font=”Oswald|||on|” title_text_align=”center” title_text_color=”#546670″ title_font_size=”36px” title_line_height=”3em” content_text_align=”left” subhead_font=”Nunito|600|||||||” subhead_font_size=”20px” subhead_line_height=”1.9em” background_color=”rgba(255, 255, 255, 0)” background_image=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2022\/05\/Empena-2.jpg” custom_button_one=”on” button_one_text_size=”15px” button_one_text_color=”#ffffff” button_one_bg_color=”#dca57d” button_one_border_width=”10px” button_one_border_color=”#dca57d” button_one_border_radius=”0px” button_one_letter_spacing=”3px” button_one_font=”Oswald|||on|” button_one_use_icon=”off” background_layout=”light” width=”100%” custom_padding=”||6%|” animation_style=”fade” animation_starting_opacity=”50%” animation_speed_curve=”ease-in” title_font_size_tablet=”60px” title_font_size_phone=”40″ title_font_size_last_edited=”off|desktop” border_color_all=”#546670″ button_one_border_color_hover=”#c99872″ button_one_border_radius_hover=”0px” button_one_letter_spacing_hover=”3px” button_one_bg_color_hover=”#c99872″ global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”on” button_one_border_color__hover=”#c99872″ button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”on” button_one_border_radius__hover=”0px” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”3px” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”#c99872″ button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Best Beans” _builder_version=”4.16″ background_color_gradient_direction=”90deg” custom_padding=”4%|0px|6%|0px” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ animation_style=”fade” animation_starting_opacity=”10%” animation_speed_curve=”ease-in” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Desafio” _builder_version=”4.17.0″ text_font=”Nunito||||||||” text_font_size=”18px” text_line_height=”1.8em” header_text_align=”center” header_3_font=”Oswald|||on|||||” header_3_font_size=”42px” header_3_letter_spacing=”2px” header_3_line_height=”1.5em” max_width_last_edited=”off|desktop” module_alignment=”left” custom_margin=”|||” locked=”off” global_colors_info=”{}”]<\/p>\n

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Em 2021, a Escola Canadense de Bras\u00edlia<\/strong> se desvinculou do grupo multinacional ao qual fazia parte, para seguir um novo caminho, com sua pr\u00f3pria metodologia de ensino. A Sette Graal ficou respons\u00e1vel pela cria\u00e7\u00e3o de um novo nome, novo conceito e uma nova identidade visual<\/strong>, desde a logomarca at\u00e9 o mascote. Um desafio e tanto. \u00a0[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Coffee” _builder_version=”4.16″ background_color=”#303b40″ custom_padding=”4%|0px|6%|0px” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|desktop” admin_label=”tittle Row” _builder_version=”4.16″ custom_margin=”|||” custom_padding_tablet=”|0px||” animation_style=”fade” animation_starting_opacity=”10%” animation_speed_curve=”ease-in” custom_width_px=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Estrat\u00e9gia” _builder_version=”4.17.0″ text_font=”Nunito||||||||” text_text_color=”#ffffff” text_font_size=”18px” text_line_height=”1.8em” header_font=”Oswald||||” header_font_size=”16px” header_letter_spacing=”2px” header_line_height=”1.7em” max_width_last_edited=”off|desktop” module_alignment=”center” locked=”off” global_colors_info=”{}”]\"\" Primeiramente foram desenvolvidas pe\u00e7as de sinaliza\u00e7\u00e3o das duas unidades com a nova logo, para substituir a marca da institui\u00e7\u00e3o anterior. Em seguida, foi lan\u00e7ada uma campanha dividida em duas fases<\/strong>. A primeira, institucional para fixar o nome e a metodologia Escola Canadense de Bras\u00edlia no mercado. A segunda, uma campanha comercial contundente para manter os atuais alunos e atrair novos.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Best Beans” _builder_version=”4.16″ background_color_gradient_direction=”90deg” custom_padding=”4%|0px|6%|0px” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ animation_style=”fade” animation_starting_opacity=”10%” animation_speed_curve=”ease-in” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Execu\u00e7\u00e3o” _builder_version=”4.17.0″ text_font=”Nunito||||||||” text_font_size=”18px” text_line_height=”1.8em” header_text_align=”center” header_3_font=”Oswald|||on|||||” header_3_font_size=”42px” header_3_letter_spacing=”2px” header_3_line_height=”1.5em” max_width_last_edited=”off|desktop” module_alignment=”left” custom_margin=”|||” locked=”off” global_colors_info=”{}”]<\/p>\n

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Nas duas fases foram utilizadas as principais m\u00eddias externas, m\u00eddia eletr\u00f4nica (com spot e jingle), m\u00eddia online e redes sociais. Na primeira fase<\/strong>, destacamos a produ\u00e7\u00e3o fotogr\u00e1fica com alunos da pr\u00f3pria escola para a humaniza\u00e7\u00e3o das artes.<\/strong> Na segunda fase<\/strong>, utilizamos uma abordagem mais l\u00fadica para vender os principais diferenciais da escola<\/strong> e chamar a aten\u00e7\u00e3o para as \u00faltimas vagas. Utilizamos como garoto e garota propaganda, os nossos queridos mascotes interagindo em cen\u00e1rios com artes tridimensionais e modernas.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Campanha ECB – Pe\u00e7as primeira fase.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2022\/05\/Captura-de-tela-2022-05-04-143519-scaled.jpg” title_text=”Captura de tela 2022-05-04 143519″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2022\/05\/MobiliarioUrbano3.jpg” title_text=”MobiliarioUrbano3″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” 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global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.17.0″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2022\/05\/mockup-celular-eCB-e1651780602198.jpg” _builder_version=”4.17.0″ _module_preset=”default” title_text=”mockup celular eCB” width=”91%” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2022\/05\/DOOH-ECB1.mp4″ _builder_version=”4.17.0″ _module_preset=”default” width=”100%” max_width=”100%” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2022\/05\/Dooh-Metropoles-ECB_op3.mp4″ _builder_version=”4.17.0″ _module_preset=”default” width=”100%” max_width=”100%” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Mascotes<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2022\/05\/Pose-1-Macho-e1651685552714.png” title_text=”Pose-1—Macho” align=”center” _builder_version=”4.17.0″ _module_preset=”default” width=”99.6%” max_width=”100%” module_alignment=”center” min_height=”427.3px” custom_margin=”12px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”6460,6459,6458,6504″ orientation=”portrait” show_title_and_caption=”off” show_pagination=”off” _builder_version=”4.17.0″ _module_preset=”default” width=”75%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.16″ animation_style=”slide” animation_intensity_slide=”10″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Campanha ECB – Pe\u00e7as segunda fase.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2022\/05\/Captura-de-tela-2022-05-04-143731-scaled.jpg” title_text=”Captura de tela 2022-05-04 143731″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.16″ animation_style=”slide” animation_intensity_slide=”10″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2022\/05\/Captura-de-tela-2022-05-04-143756.jpg” title_text=”Captura de tela 2022-05-04 143756″ _builder_version=”4.17.0″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2022\/05\/Captura-de-tela-2022-05-04-143824.jpg” title_text=”Captura de tela 2022-05-04 143824″ _builder_version=”4.17.0″ _module_preset=”default” width=”99%” max_width=”99%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2022\/05\/Captura-de-tela-2022-05-04-143903.jpg” title_text=”Captura de tela 2022-05-04 143903″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2022\/05\/Carrossel_1080x1080.png” title_text=”Carrossel_1080x1080″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_image=”https:\/\/settegraal.com.br\/comunicacao\/wp-content\/uploads\/2018\/05\/Bg_Resultados_Sette.jpg” parallax=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Tittle” _builder_version=”4.17.0″ text_font=”Nunito||||||||” text_font_size=”18px” text_line_height=”1.8em” header_text_align=”center” header_3_font=”Oswald|||on|||||” header_3_font_size=”42px” header_3_letter_spacing=”2px” header_3_line_height=”1.5em” max_width_last_edited=”off|desktop” module_alignment=”left” custom_margin=”|||” global_colors_info=”{}”]<\/p>\n

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A campanha teve a dura\u00e7\u00e3o de tr\u00eas meses, de dezembro de 2021 at\u00e9 fevereiro de 2022,<\/strong> com 98% dos objetivos de matr\u00edculas atingidos<\/strong>. Ou seja, considerando todas as mudan\u00e7as pelas quais a escola passou, um resultado\u00a0 excelente.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Cases de Sucesso” _builder_version=”3.24″ custom_margin=”||19.3%|||” custom_padding=”||” global_module=”6290″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/settegraal.com.br\/comunicacao\/cases\/” button_text=”Voltar” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_size=”28px” button_text_color=”#00b0bd” button_bg_color=”#546670″ button_border_width=”0px” button_font=”Oswald||||||||” button_icon=”<||divi||400″ button_icon_color=”#00b0bd” button_text_size_tablet=”” button_text_size_phone=”22px” button_text_size_last_edited=”on|phone” 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Endere\u00e7o<\/h2>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Victoria” _builder_version=”4.16″ text_font=”Nunito||||” text_font_size=”16px” header_font=”Oswald|||on|” header_text_color=”#dca57d” header_font_size=”16px” header_letter_spacing=”2px” header_line_height=”1.7em” header_4_font=”Oswald|||on|||||” header_4_text_color=”#00b0bb” header_4_font_size=”16px” header_4_letter_spacing=”1px” header_4_line_height=”1.5em” background_layout=”dark” custom_margin=”||6%|” disabled=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Victoria Office Tower<\/h4>\n

Salas: 1234 a 1237
<\/strong>Setor de Autarquias Sul Q. 4 Bloco A – Asa Sul, Bras\u00edlia – DF, 70070-938<\/strong><\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|on” _builder_version=”4.16″ disabled=”on” global_colors_info=”{}”]<\/p>\n